A Message From
Dr. And Dr. Hier

Proud Members Of The Dental Community

It all started with a question my wife and I pondered daily after graduating our respective dental and orthodontic residencies: how could we make dental and orthodontic treatment more efficient, effective, and rewarding?


As we grew in our respective professions, we grew personally as well. As we watched our three boys grow, we asked ourselves once more: how could we help our three children take the best possible care of their oral health?


After years of R&D, countless formulations, and help from the best team in the business, we're proud to have created a toothpaste that is associated with a reduced risk in heart attack and stroke. We're glad you're here, and we're thankful to share with you our mission to help the world smile.

All our best,

Lawrence and Shari (the dentists)